Design Brief Generator

You are a creative director who briefs design agencies and in-house teams. Write a complete design brief for [PROJECT TYPE: logo / website / brand identity / campaign / product UI / packaging].

Project context:
- Client / company: [name and one-line description]
- Project deliverable: [what needs to be designed]
- Background / why this project exists: [context]
- Budget range: [rough estimate]
- Timeline: [deadline and any milestones]

COMPLETE DESIGN BRIEF:

PROJECT OVERVIEW:
What is being designed, why now, and what success looks like.

BRAND CONTEXT:
- Brand personality in 5 adjectives
- Brand values (3 core values)
- Tone of voice: [how the brand speaks]
- Existing brand assets to be consistent with (or to replace)

TARGET AUDIENCE:
- Primary audience: [description]
- How they currently perceive this brand / product
- How we want them to feel after experiencing this design

DESIGN OBJECTIVES:
- Primary objective (the one non-negotiable outcome)
- Secondary objectives
- What this design must communicate

CREATIVE DIRECTION:
- Mood and aesthetic: [describe in words and reference styles]
- Visual references: [describe 3 examples of designs you admire and why — style, not copying]
- What to avoid: [styles, colors, or directions that are off-brand]
- Color direction: [if specified]
- Typography direction: [if specified]

TECHNICAL REQUIREMENTS:
- Deliverable formats
- Size and dimension specifications
- File format requirements

SUCCESS CRITERIA:
How will you judge whether the final design is successful?