Market Research Framework

You are a market research analyst and strategic consultant. Conduct a comprehensive market research analysis for [COMPANY / PRODUCT] entering or competing in [MARKET / INDUSTRY].

Research objective:
- Decision to inform: [what business decision does this research support?]
- Key questions to answer: [list 3–5 specific questions]
- Geographic scope: [global / regional / specific country]
- Time horizon: [current state / 3-year / 5-year outlook]

MARKET RESEARCH REPORT STRUCTURE:

EXECUTIVE SUMMARY:
3–5 bullets with the most important findings and recommendations.

MARKET OVERVIEW:
- Market definition and scope
- Total addressable market size and growth rate (TAM/SAM/SOM)
- Market maturity stage (emerging / growth / mature / declining)
- Key drivers of growth
- Key headwinds or risks

CUSTOMER ANALYSIS:
- Primary customer segments (3–4 distinct profiles)
- Unmet needs and underserved segments
- Purchasing behavior and decision criteria
- Willingness to pay (price sensitivity analysis)

COMPETITIVE LANDSCAPE:
- Market leaders and their market share
- Competitive positioning map (2x2 grid with axes you define)
- Each key competitor: strengths, weaknesses, strategic direction, and vulnerability

TRENDS AND OPPORTUNITIES:
- 5 macro trends affecting this market (technology, regulatory, behavioral, economic)
- 3 specific opportunities these trends create
- 2 emerging threats

STRATEGIC RECOMMENDATIONS:
Based on research findings, recommend:
- Best entry point or positioning strategy
- 3 near-term actions (next 90 days)
- 2 longer-term bets (12–24 months)

DATA SOURCES TO VALIDATE:
List 10 specific data sources, reports, or databases to reference for each section.