Write a Brand Voice Guide

Create a practical brand voice guide designers and writers can share:

Brand / product: [BRAND]
Audience: [ICP]
Personality traits: [3 TO 5 TRAITS]
Words to use: [LIST]
Words to avoid: [LIST]
Tone by channel: [WEB / APP / SOCIAL / SUPPORT]
Examples of on-brand copy: [SAMPLES]
Examples of off-brand copy: [SAMPLES]

Requirements:
1. Define voice pillars with a one-line meaning and a do / don't pair for each.
2. Give channel-specific tone notes that stay consistent with the pillars.
3. Rewrite 3 off-brand lines into on-brand versions.
4. Add a short checklist for reviewing UI microcopy.
5. Flag any claim that needs legal or brand review.

Deliverables:
1. A one-page brand voice guide with pillars, channel notes, and examples.
2. A microcopy review checklist (8 to 10 checks).
3. Three rewritten sample lines with a one-sentence rationale each.