Write a Cold Email Follow-up Sequence

Build a 4-touch cold email follow-up sequence for this outbound motion:

Seller role: [ROLE]
Offer: [OFFER]
ICP: [ICP]
Trigger / reason for outreach: [TRIGGER]
Value proof: [CASE STUDY OR METRIC]
Desired reply: [BOOK CALL / REPLY / REFERRAL]
Tone: [TONE]
Channel constraints: [PLAIN TEXT / SHORT / NO LINKS IN TOUCH 1]

Requirements:
1. Sequence spans ~12 business days with clear wait times between sends.
2. Each email has a distinct angle (insight, proof, risk, soft breakup).
3. Subject lines under 50 characters; body under 120 words.
4. One clear CTA per email; no multi-ask.
5. Include personalization tokens with [BRACKETS] the sender can fill.

Deliverables:
1. Four emails with subject, preview text, body, and send day.
2. A one-line goal for each touch.
3. A short list of stop rules (reply, booking, hard no).