Write a Competitive Tear-Down Brief

Write a competitive tear-down brief from the following inputs:

Your product: [YOUR PRODUCT NAME]
Competitor: [COMPETITOR NAME]
Category: [MARKET CATEGORY]
Target buyer: [ICP OR PERSONA]
Positioning claim to test: [CLAIM]
Evidence sources available: [SITE, PRICING, REVIEWS, DEMO, ADS]
Timebox: [60 OR 90 MINUTES]

Requirements:
1. Compare only observable facts (positioning, packaging, pricing signals, UX patterns, proof assets). Flag speculation clearly.
2. Structure findings as strengths, gaps, and copyable patterns. Do not invent features or metrics.
3. Map where the competitor wins, where you win, and where the buyer still has unanswered questions.
4. Keep language neutral and useful for product, marketing, and sales. No trash talk.
5. End with 5 prioritized actions your team can take in the next two weeks.

Deliverables:
1. One-page tear-down brief with sections: Snapshot, Offer, Proof, UX/flow notes, Messaging, Risks.
2. A comparison table (feature or claim rows) with evidence notes.
3. Five action recommendations ranked by impact and effort.