Write a Design Brief

Write a comprehensive design brief for the following project:

Project type: [e.g. brand identity / website redesign / product UI / marketing campaign / packaging]
Client / company: [describe the business in 2–3 sentences]
Project goal: [what should the design achieve?]
Target audience: [who will see this design — demographics, mindset, context]
Deliverables required: [list exactly what needs to be created]
Timeline: [key dates and deadline]
Budget indication: [e.g. limited / moderate / no constraint]

Brief sections to include:
1. Project overview and objectives
2. Brand personality (5 adjectives that should describe how the design feels)
3. Visual direction (colours, typography mood, imagery style — describe, don't prescribe)
4. Competitors / references (what to take inspiration from and what to avoid)
5. Constraints (technical requirements, brand guidelines, must-use assets)
6. Success criteria (how will you know the design worked?)
7. Approval process and feedback rounds