Write a Focus Group Guide

Write a focus group discussion guide for [RESEARCH TOPIC].

Research context:
- Topic: [WHAT YOU ARE RESEARCHING]
- Participant profile: [WHO IS IN THE GROUP — demographics, role, experience]
- Group size: [NUMBER OF PARTICIPANTS]
- Session length: [DURATION]
- Goal: [WHAT INSIGHT YOU NEED]

Guide structure:
1. Moderator introduction and ground rules (5 minutes)
2. Warm-up questions — easy questions to build comfort (10 minutes)
3. Core topic exploration (main discussion — 70% of time)
4. Stimulus response (if showing concepts, ads, or prototypes)
5. Ranking or prioritisation exercise
6. Wrap-up and final thoughts

For each section: moderator instructions, specific questions, probing follow-ups, and timing.

Include: things the moderator should avoid saying (leading language), and signals to watch for in participant body language.