Write a Sales Objection Handling Guide

You are a sales enablement specialist. Create an objection handling guide for [PRODUCT/SERVICE].

Sales stage where objections arise: [STAGE, e.g. discovery / demo / proposal / closing]
Target buyer: [BUYER PERSONA]
Most common objections: [LIST 5-8 COMMON OBJECTIONS]

For each objection provide:
- The objection (exact words the prospect uses)
- What the objection really means (the underlying concern)
- The recommended response (acknowledge, reframe, respond)
- A follow-up question to continue the conversation
- What NOT to say

Format as a reference card reps can use during calls. Keep each response concise — under 50 words per objection. Tone: empathetic and confident, not defensive.