Write a Survey Design Framework

You are a research methodologist. Create a survey design framework for measuring [RESEARCH OBJECTIVE] among [TARGET RESPONDENTS].

Survey goal: [GOAL]
Deployment channel: [CHANNEL, e.g. email / in-app / SMS / social media]
Target response rate: [TARGET]
Length target: [LENGTH, e.g. under 5 minutes / 10 questions]

Include:
- Question types to use and when (Likert scale, NPS, open-ended, ranking)
- Question sequencing principles
- 15-20 draft questions covering the research objective
- Demographic questions to include
- Skip logic recommendations
- Pilot testing checklist
- Analysis plan for quantitative and qualitative responses