Write an Account Expansion Plan

Write an account expansion plan for an existing customer.

Account context:
- Company name: [NAME]
- Current product/plan: [WHAT THEY USE NOW]
- Current spend: [APPROX ANNUAL VALUE]
- Relationship health: [STRONG / NEUTRAL / AT RISK]
- Key stakeholder: [ROLE AND NAME]
- Expansion opportunity: [UPSELL / CROSS-SELL / NEW TEAM / NEW REGION]
- Target expansion value: [APPROX NEW ARR]

Plan should include:
1. Account health summary — current usage, engagement, satisfaction
2. Expansion hypothesis — why they are ready to expand
3. Expansion opportunity details — what you are selling, why it fits
4. Stakeholders to engage and their likely priorities
5. Outreach approach — how to open the expansion conversation
6. Success criteria — how you will know this is working
7. Timeline — 30/60/90 day milestones